55-26 Downtown W.O. Alliance Budget Documents 2.19.26.pdf

———- DOWNTOWN ———~ || West Orange 66 Main Street West Orange NJ 07052 February 19, 2026 Karen Carnevale Municipal Clerk Township of West Orange 66 Main Street West Orange, NJ. 07052 Re: Downtown West Orange Alliance 2026 Proposed Budget Dear Ms. Carnevale, Attached please find the Downtown West Orange Alliance’s (DWOA) 2026 Proposed Budget, which is scheduled for first reading on February 24. The public hearing and second reading are anticipated for March 24 during the regularly scheduled Township Council meeting. The Downtown Alliance will publish the required notice in the West Orange Chronicle. A detailed budget narrative will be provided under separate cover. Please share this information with the Township Council and the appropriate administrative staff. Thank you for your assistance. Best Regards, Huger Lk) Megan Bill, Executive Director P: 973-325-4109 Email: Downtown@WestOrange.org CC: John McElroy, Chairman DWOA The Valley St. Mark’s Tory Corner Eagle Rock

Below, please find the Downtown West Orange Alliance Special improvement District's Budget for 2026. Notice of the budget hearing to be held during the regularly scheduled council meeting on March 24, 2026, Please email Downtown@WestOrange.org for more information or questions. Thank You. REVENUE ‘Projected 2026 SID Assessments] $ 150,000.00 Township Contribution Cash] $ 67,809.00 Township Contribution In-Kind] $ 28,000.00 Funds Carried Forward | $ 5,000.00 Fall Fundraiser| $ 5,000.00 Fundraising (Promotional Events)| $ 20,000.00 Additional Support Twp of West Orange] $ - Transformation Stragies NJ Grant | $ 72,189.00 Interest Income! S$ 300.00 "Total Revenue] $ 348,298.00 Township Contribution In-Kind! $ (28,000.00) “"Fotal Revenue without In-Kind|'$ *320,298:00 "EXPENSES Projected 2026 Total Office Operations] $ 119,100.00 Total In Kind| $ 28,000.00 Economic Development | $ 4,000.00 Insurance & Professional Services| $ 15,400.00 Marketing & Promotions] $ 75,198.00 Organization] $ 6,600.00 Visual Improvement $ 100,000.00 =) Jotal Expenses] $ 348,298.00 In-Kind | $ {28,000.00) ~ Total Expenses|$ 320,298.00

"REVENUE Projected:2026 = Ee . 2025, Actual SID Assessments| S 150,000.00 | $ 130,661.40 Township Contribution Cash| $ 67,809.00 | $ 67,809.00 Township Contribution In-Kind] $ 28,000.00 | $ 28,000.00 Funds Carried Forward | $ 5,000.00 | $ 15,000.00 Fall Fundraiser] $ 5,000.00 | $ ~ Fundraising (Promotional Events)| $ 20,000.00 | $ 25,100.00 Additional Support Twp of West Orange| $ -_|s - Transformation Stragies NJ Grant | $ 72,189.00 | $ 72,189.00 Interest Income] $ 300.00 | $ 652.66 Total Revenue] $ -°=--.348,298.00.$.. 339,412.06 Township Contribution In-Kind] $ {28,000.00)} $ (28,000.00) Total.Revenue without In-Kind! $ -320,298°00 |'$ 311,412:06- : EXPENSES = : Projected 2026 2025 Actual. = | Total Office Operations} $ 119,100.00 | $ 112,895.50 Total in Kind] $ 28,000.00 | $ 28,000.00 Economic Development | $ 4,000.00 | $ 295.00 Insurance & Professional Services| $ 15,400.00 | $ 14,182.37 Marketing & Promotions| $ 75,198.00 | $ 52,482.84 Organization] $ 6,600.00 | $ 5,245.92 Visual Improvement] $ 100,000.00 | $ 157,790.02 Total Expenses| $ 348,298.00|$ _ 370,891.65 In-Kind | $ (28,000.00) $ (28,000.00) "Total Expenses|$ 320,298.00 | $342,801.65 |

DWOA Proposed Budget Long Version 2026 REVENUE Projected 2026 | Actual Budget 2025 SID Assessments $ 150,000.00 |$ 130,661.40 }$ 135,000.00 Township Contribution Cash s 67,809.00 |$ 67,809.00 | $ 65,809.00 Township Contribution In-Kind s 28,000.00 }$ 28,000.00 | $ 28,000.00 Prior year Surplus $ 5,000.00 |$ 15,000.00 | $ 5,000.00 Fundraising Income Fall Event $ 5,000.00 | $ - |$ 5,000.00 Fundraising Efforts all other events § 20,000.00 |$ 25,100.00 | $ 30,000.00 Transformation Strategie MSNJ $ 72,189.00 |$ 72,189.00 Interest Income $ 300.00 |$ 600.00 | $ 100.00 Total:Revenue. $ 348,298.00 |-$: 339,359.40 © 268,909.00 EXPENSES Administrative Executive Director Salary $ 66,950.00 |S 60,000.00 | $ 65,000.00 Executive Director Health Ins Payment S 5,000.00 | $ 5,000.00 | $ 5,000.00 Administrative Assistant S 30,900.00 |$ 30,000.00 | S 30,000.00 Payroll Fees S 1,250.00 | $ 1,126.00 | $ 1,000.00 Employer Payroll Taxes $ 9,000.00 }$ 7,957.50 15 10,000.00 Office Operations s 6,000.00 | $ 8,812.00 |$ 6,000.00 Total Administrative $139,200.00 | $* .112,895.50:| $ 117;000.00. Reni/in Kind Ss 12,000.00 |§ 12,000.00 |$ _ 12,000.00 Utilities/In Kind $s 1,800.00 |S 1,800.00 |S 1,800.00 Telephone/in Kind Ss 3,500.00 |S 3,500.00 |$ 3,500.00 General Office/in Kind Ss 6,500.00 |§ 6,500.00 |$ 6,500.00 Postage/In Kind § 4,200.00 |§ 4,200.00 }$ 4,200.00 Total In-kind $ 28,000.00 |'$ ° 28;000.00'|$ 28,000.00 [Total Admin. & Office Oper. & In-Kind $ 147,100.00-|.$ 140,895.50:| $. 145,000.00: Economic Development Business Retention S 4,000.00 | $ 295.00] S 3,909.00 Total Economic Development $ 4,000.00 |-$. .295.00°| $ 3,909.00. Insurance & Professional Services Directors & Officers $ 1,850.00 | $ 1,125.37 | $ 1,500.00 Disability/Workman's Comp $ 550.00 |$ 557.00 | $ 500,00 Accountant/Auditor $ 13,000.00 |$ 12,500.00 | $ 3,000.00 Total Insurance & Professional Services $ 15,400:00 $ .14,182.37|$ 5,000.00

DWOA Proposed Budget Long Version 2026 2026 Proposed _| Actual 2025 Budget Marketing & Promotions Marketing Vendor/Visit WO Campaign $ 14,000.00 | $ 8,394.49 |S 15,000.00 Mobile Ap $ 5,000.00 | $ 2,000.00 | $ 3,000.00 Website Design/Hosting & MS Office s 6,000.00 | $ 6,912.00 |$ 3,000.00 Street Fair $ 19,500.00}S 16,691.51 ]$ 19,500.00 Downtown Thursday s 8,948.00 |S 7,142.25 Holiday Open House $ 6,000.00 | $ 6,388.00 | $ 6,000.00 Social Media Bus Promo/Newsletter Ss 7,600.00 | $ 2,612.98 | $ 7,600.00 WO Chronicle, TAP & Other Print $ 1,000.00 | $ 925.00 | $ 1,000.00 Shop WO Card s - {S$ - {$s ~ Business Support & Restaurant Promo S 2,650.00 | § 981.61] $ 2,650.00 Fall Fundraiser Event $ 3,000.00 | S - |$ 5,000.00 Other Promotion Items Ss 1,500.00 | $ 435.00|$ 1,500.00 Total Marketing & Promotions 4$ °° <75,498.00.['$ - 52,482.84./'$ 64,250.00 | Organization Community Events- OSPAC, WOCC $ 100.00 |$ 100.00 | $ 100.00 Dues & Subscriptions $ 1,000.00 | S 749.50]$ 1,000.00 Main Street NJ/National Conference s 5,000.00 | $ 3,702.42 | $ 5,000.00 Trade Shows/Seminars $ 500.00 | $ 694.00] $ 500.00 Total-Organization $ 6,600.00. |S 5,245.92. 1 $ 6,600.00 Visual Improvement Banners - Spring & Hometown Heros $ 5,000.00 | $ 7,373.68 |S 3,100.00 Design Improvements/Signs $ 5,000.00 |$ 28,987.00 | $ 1,000.00 Capital Expense s 15,000.00 |$ 17,462.70 |$ 3,338.00 Fagade Grant Program s 20,000.00|$ 17,775.00 |$ 10,000.00 Holiday Decorations $ 19,500.00 |$ 18,716.78 | $ 16,712.00 Landscaping, Planters, Garbage $ 10,500.00 |$ 46,874.86 |$ 10,000.00 Litter Patrol $ 25,000.00 |$ 20,600.00 | $ 20,000.00 Total Visual Improvement $ 100,000.00 | $ 157,790.02|$ _-64,150.00.| Total Expenses rs 348,298.00 | $. 370,891.65 |$ 288,909.00 In-Kind § _ (28,000,00)|$ (28,000.00)[$ (28,000.00) Total Estimated Budget $ 320;298.00 | '$°. 342,891.65$: 260,909.00