June 19, 2014

Mr. Neuer stated that earlier in his career he was the attorney who represented the Essex Green Shopping Center and asked Ms. Beirne if there was any conflict; she replied no, Mr. Santini referred to Exhibit A-3 and began detailing the interior floor plans of the store’s expansion project that was approved by the West Orange Planning Board. He noted the larger fagade on the plans and stated that the larger facade will accommodate the new proposed signage. Mr. Santini referred to Exhibit A-4 of the existing signage and stated that the area of the sign is approximately 72 sq. ft. He said that the facade is 22’ high and 72’ long with approximately a 1540 sq. ft. area. Mr. Santini referred to Exhibit A-5 of the proposed signage and detailed the dimensions of the new facade stating that the area is approximately 5000 sq. ft. He said that the proposed signage relates to the proportion of the new facade. Mr. Neuer asked Mr. Santini what the Township’s Ordinance says about massing and what is required. Mr. Santini said that massing is an architectural term meaning the general shape of something and he referred to the section in the Township’s Ordinance that addressed massing. Mr. Neuer asked Mr. Santini how the proposed sign complies with the Township’s Ordinance; he said that the sign is aesthetically pleasing. Vice Chairman Buechler asked Mr. Grygiel if the Township ordinance that Mr. Santini is referring to is only applicable to the Downtown area; he replied yes. Mr. Santini said that the proposed signage will help with the free flow of traffic and safety; Mr. Bullock asked Mr. Santini to explain that statement. Mr. Santini said that the existing sign is difficult to read and the motorists will be able to read the proposed signage. Mr. Neuer stated that the height of the lettering on the existing sign is 3’ and they are proposing a new sign with lettering 5’6” high which is nearly double the size of the letters. He asked Mr. Santini if the current sign is too small; he replied yes, Mr. Steinhart asked Mr. Santini if you would be able to see the proposed sign traveling east on route 280; he replied no. Mr. Neuer asked Mr. Santini if they did a study about that; he replied no. He said professionally speaking you will not be able to see it from Route 280. Mr. Santini said that the visual visibility for a 6’ high sign would be 400 to 500 feet where it is

that; he replied no. He said professionally speaking you will not be able to see it from Route 280. Mr. Santini said that the visual visibility for a 6’ high sign would be 400 to 500 feet where it is recognizable. He said the proposed signage would be in keeping with the adjacent signs on the other stores in the shopping center. Mr. Santini said that the applicant has been granted approval to expand the inside of the store. He said that it is a very long store and they felt that the appropriate way to display the sign was with an arch design and a sign to fit into the fagade. Mr. Santini said that the existing trees in the parking lot visually impair one’s ability to see the sign. 7