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Business Proposal Business Name: Coluna Coffee & Cookies Concept: Coluna Coffee & Cookies is a small, home-based business that provides freshly roasted coffee and homemade cookies to our local community. By combining high-quality coffee beans, roasted to perfection in small batches, with delicious, freshly baked cookies made from scratch, we aim to offer a unique and comforting experience for coffee and treat lovers. Our focus is on freshness, quality, and local accessibility, ensuring neighbors get their favorite coffee and cookies without leaving the community. Products Offered: 1, Freshly Roasted Coffee: o Variety of roasts (light, medium, dark) and blends. © Single-origin options for coffee enthusiasts. ¢ Available in whole beans or ground, tailored to customer preferences. 2. Homemade Cookies: o Classic flavors: chocolate chip, oatmeal raisin, peanut butter. o Seasonal and specialty flavors to match holidays and tocal events. o Available in standard and mini sizes for convenience. Target Market: Our target market includes: + Neighborhood residents seeking convenient, fresh coffee and treats. ¢ Local professionals, parents, and students looking for quality snacks. ¢ Small gatherings, community events, and informal gifting. Operating Model: Coluna Coffee & Cookies operates primarily as a home-based business. Customers can place orders through phone, text, or social media platforms. We offer pickup services directly from our home and are exploring options to provide free local delivery within a set radius to ensure convenience. Rationale for Operating from a Home Kitchen Starting Coluna Coffee & Cookies from our home kitchen allows us to overcome the prohibitive costs of leasing a commercial or retail space. Renting and maintaining a storefront can be financially unsustainable for small startups, especially when margins are initially tight. By using our fully equipped home kitchen: 1. Lower Startup Costs: o We avoid expensive lease agreements, security deposits, and costly renovations required for retail spaces. co Funds can instead be invested into high-quality coffee roasting equipment, baking supplies, and marketing efforts.