Supporting Documentation · May 6, 2026
Final Traffic Impact Analysis
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Show all pagesTRAFFIC CHARACTERISTICS OF THE PROPOSED USE Traffic projections for the proposed grocery store were prepared using data published by the Institute of Transportation Engineers (ITE) within the Trip Generation Manual, 12th Edition. Specifically, ITE Land Use Code 850: “Supermarket” was used to develop the peak hour trip generation projections. Table I summarizes the peak hour trip generation estimates using the ITE trip rates and was conservatively based on the entire building area (including the partial second floor – though such would not be accessible to customers nor display area for merchandise). The trip generation calculations are appended. TABLE I TRIP GENERATION PROJECTIONS PROPOSED 18,078 SF GROCERY STORE Morning Peak Hour Evening Peak Hour Saturday Peak Hour Enter Exit Total Enter Exit Total Enter Exit Total 31 22 53 79 80 159 90 90 180 As noted, the site currently occupied with two buildings that formerly operated as a pharmacy and a diner. Table II below compares the existing site uses with the proposed grocery store use. ITE Land Use Code 880: “Pharmacy/Drugstore without Drive-Through Window” and ITE Land Use Code 932: “High-Turnover (Sit-Down) Restaurant” were used to develop the peak hour trip generation projections for the existing uses. TABLE II TRIP GENERATION COMPARISON Morning Peak Hour Evening Peak Hour Saturday Peak Hour Use Size Enter Exit Total Enter Exit Total Enter Exit Total Walgreens 8,920 SF 17 9 26 37 39 76 47 48 95 Diner 1,840 SF 10 8 18 10 7 17 11 10 21 Total Existing 27 17 44 47 46 93 58 58 116 Proposed Grocery store 31 22 53 79 80 159 90 90 180 Difference +4 +5 +9 +32 +34 +66 +32 +32
Proposed Grocery store 31 22 53 79 80 159 90 90 180 Difference +4 +5 +9 +32 +34 +66 +32 +32 +64 The net traffic increase of at most approximately 34 vehicles per hour (slightly more than one vehicle every two minutes) would have minimal impact on external traffic conditions. Additionally, a portion of the evening site generated traffic will be pass-by traffic that is already on the local roadways (currently going to other stores), further lessening the projected traffic PROPOSED GROCERY STORE TOWNSHIP OF WEST ORANGE, ESSEX COUNTY PAGE 5 MARCH 11, 2026
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- Sep 29, 2026
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