262 270 Main St Final Presentation

Site Plan TransformationOUR VISION Existing Condition Proposed LEON Marketplace 262-270 Main St. West Orange, NJ

Design ConsiderationsOUR VISION New Buildings and Their Setting If new construction is to be undertaken, the design solution must be sensitive to its context. This will require design relationships that will affect the final design of the building. When viewed in a positive manner, this approach creates buildings that enhance one another but yet allow for individual expression. Although architects and designers consciously shape a building, anyone making a decision affecting the usefulness or appearance of a building becomes the designer. It may be a quick idea given to a contractor or simply the selection of a color, but in all cases the building is affected by someone. Decisions made with an understanding of overall design impact and responsibility will be more conscientious and produce a better design. §25-16.6 Rehabilitation and New Construction Ordinance Ord. No. 2357-12 § 25-16.6 LEON Marketplace 262-270 Main St. West Orange, NJ

1. Design a high quality and aesthetic building for the community 2. Improve the customer experience and responsiveness to Main Street street-level activities 3. Design for a more environmentally friendly or "green edifice" DESIGN GOALS A Holistic Streetscape Approach LEON Marketplace 262-270 Main St. West Orange, NJ

Beyond the Building Envelope PROPOSED DESIGN APPROACH Reclaim Main Street for Pedestrians Humanize the Parking Edge 1 LEON Marketplace 262-270 Main St. West Orange, NJ A Holistic Streetscape Approach 2 3

Beyond the Building Envelope Our design treats the street line and sidewalk as essential public spaces. We prioritize how the architecture interacts with the town fabric to ensure the building feels like a natural extension of West Orange, not an island. 1 LEON Marketplace 262-270 Main St. West Orange, NJ PROPOSED DESIGN APPROACH 1

Building to the Corner 1. Unified Access & Clear Flow - Consolidated Entry/Exit: Replaces multiple confusing curb cuts with one clearly marked entrance and one exit. - Zero "Decision Fatigue": Eliminates driver confusion by centralizing all parking into a single, intuitive flow. PROPOSED DESIGN APPROACH Beyond the Building Envelope Proposed Parking for employees LEON Marketplace 262-270 Main St. West Orange, NJ

PROPOSED DESIGN APPROACH Beyond the Building Envelope Proposed Parking for employees Building to the Corner 2. Enhanced Pedestrian Safety Minimizing Conflict Points: Reducing the number of driveways drastically lowers the risk of vehicle-pedestrian accidents on the sidewalk. Continuous Sidewalk: Creates a predictable, safe walking path without the interruption of frequent turning cars. LEON Marketplace 262-270 Main St. West Orange, NJ

Building to the Corner 3. Activating the Urban Edge Anchoring the Intersection: The building now acts as a visual landmark that defines the street, making the walk feel intentional and interesting. Pedestrian Comfort: The structure provides a physical buffer from traffic noise and wind, creating a more pleasant "Main Street" environment. PROPOSED DESIGN APPROACH Beyond the Building Envelope Proposed Parking for employees LEON Marketplace 262-270 Main St. West Orange, NJ

Defined Street Edge: Bringing the building to the corner holds the intersection, creating a clear sense of place. Vertical Landmark: A corner building serves as a visual landmark. Street Facade along Property Line: Creates a "room-like" feel for the street, which is naturally more comfortable and inviting for pedestrians. PROPOSED DESIGN APPROACH Beyond the Building Envelope LEON Marketplace 262-270 Main St. West Orange, NJ

Apparent Scale: It is important to note the use of the word apparent when speaking of scale, because buildings can be made to seem larger or smaller, depending upon the proportional relationships of the elements that make up the building front. Our approach: The facade is tilted away from the observer, it creates an atmospheric perspective that makes the structure appear less imposing and more integrated with the surrounding environment PROPOSED DESIGN APPROACH Beyond the Building Envelope § 25-16.7. Design Criteria. [Ord. No. 2357-12 § 25-16.7] LEON Marketplace 262-270 Main St. West Orange, NJ