45-15 SID Budget Narrative 2015.pdf

4 5. Visual Improvement $74,200.00 This is one of the largest areas and most exciting pieces of our budget. Over the past several months the DWOA has gained a lot of exposure with members of our community. We continue to see residents and business owners getting involved and supporting the goals and programs sponsored by the alliance. The Downtown Alliance continues to direct funds to better serve our Business Community. A large part of the 2015 budget will continue to support our Branding initiative. The DWOA continues to support Maintenance within the downtown corridor and this line item remains at $20,000. Landscaping and beautification are also part of creating a downtown that is pleasing and a place to visit and shop. The Alliance will continue to assist Business & Property Owners with the matching façade improvement grant program. In 2013 we saw record matching grants in excess of $17,000.00 Banners $ 5,000.00 Façade Grant Program $ 20,000.00 Holiday Decorations $ 10,200.00 Landscaping/Streetscape $ 15,000.00 Maintenance Worker $ 20,000.00 Branding Campaign $ 4,000.00 TOTAL Visual Improvement $ 74,200.00 6. Organization $5,000.00 The Organization category provides for expenses that maintain the structure of the Alliance. In addition it supports budget items for greater name recognition and goodwill within our community. It is important for the Alliance to continue to have positive relationships with local organizations such as The Thomas Edison National Historical Park, The Chamber of Commerce & The Rotary Club. It is a goal of the Alliance to attend meetings and functions and become working partners with other