Town CrierWest Orange, New Jersey
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Supporting Documentation · Sep 4, 2018

206-18 Exhibit to Resolution Authorizing Temporary Extension of Contract with Reliable Wood for Operation of Recycling Center.pdf

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Indexed text · page 141

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Page 141

MARKETING SERVICES WEST ORANGE ENVIRONMENTAL CENTER The markets for compost and mulch are many and include: florist, garden supply stores, golf courses, governmental agencies, greenhouse growers, landscapers, soil vendors, nurseries, private and public parks, highway maintenance contractors, property developers, and the general public among others. The Company has a customer base of over 600 end-users of the product. Aggressive marketing techniques, educational programs, and legislative initiative are insuring demand for the products produced and will facilitate a successful operation. The uses for the products include: fertilizer supplement, soil aeration, top dressing, sports fields, growing medium, moisture retention, erosion control, decorative cover, slope stabilization, and land reclamation. The greatest demand for the product is in growing suburban areas. The mulch and compost products are sold in bulk and also in bags. The compost is sold as compost and is included in top soil products. Overall, the product improves the physical, chemical, and biological properties of soils. It serves primarily as an organic amendment and a soil conditioner. The mulch is sold as organic hardwood, and in black, brown and red colors. Educating the public about the benefits of using mulch and yard waste compost is a key task to increasing the demand for the product. While the benefits of adding fertilizers to soil is believed to be widely understood by the general public, soil amendments, such as yard waste compost, are not recognized as being as beneficial. Thus, an education program promoting the importance of adding organic material to soils, in addition to nutrients, to increase demand for yard waste compost has been designed as part of the marketing program. As in the past, the Company is ready to provided educational demonstrations to students and to local town organizations to inform them of the many uses and benefits of the Company’s products in suburban agriculture and landscape improvement while also reducing the amount of material consigned to landfills.

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