20-19 DWOA 2019 BUDGET NARRATIVE.pdf

3 4. Marketing & Promotions $57,460.00 This budget amount has been decreased from last year. The Alliance will continue to support the production of Discovery WO - the TV show and our engagement with Joe Fagan, Township Historian. We will continue to manage several promotional events and fundraisers. These include but not limited to West Orange Street Fair, West Orange Idol, Downtown Thursday events, a Harvest concert and the annual Holiday Open. The remaining monies in this category will support The Mayors 5K and other special events with the goal of bringing people into the downtown corridor. Below please find a breakdown of these expenses. Joseph Fagan $ 18,000.00 TV Show Production $ 1,500.00 Downtown Holiday Open House $ 5,750.00 Edison Day Street Festival $ 10,000.00 Social Media & Newsletter $ 6,000.00 Website Branding Design & M365 $ 3,550.00 Print Media $ 500.00 Shop WO Card $ 2,350.00 Other Promotion $ 9,810.00 Total Marketing & Promotions $ 57,460.00 5. Organization $6,600.00 The Organization category provides for the basic structure for the Alliance and allows for the many committees to work together. This line item allows the DWOA to promote our programs as well as the creation for sponsorship opportunities. It is important for the Alliance to have positive relationships with local organizations and groups such as The Chamber of Commerce, Friends of Edison, Friends of the Public Library, Public Relations Commission, the Rotary Club and many others. It is a goal of the Alliance to attend meetings and continue to be a working partner with other organizations. In addition, the Alliance will participate in all training and resources the National Main Street organization has to offer and continue the next phase of our strategic plan. Community Events- OSPAC, WOCC $ 100.00 Dues & Subscriptions $ 1,000.00 Main St. NJ -National Conference $ 5,000.00 Trade Shows/Seminars $ 500.00 Total Organization $ 6,600.00