Township Council Meeting — Packet

Total Organization Visual Improvement $ 6,600.00 $100,000.00 The Visual Improvement category supports ongoing design, beautification, and placemaking initiatives that enhance the overall appearance and competitiveness of the downtown corridor. Over the years, significant progress has been made through the work of the Design Committee, including improvements to storefronts, signage, and awnings. The Alliance continues to collaborate with property owners and business stakeholders to elevate the visual identity of the district and strengthen curb appeal. This line item provides funding for wayfinding signage, seasonal and holiday decorations, and the highly regarded façade grant reimbursement program, which incentivizes private investment in storefront improvements. The Alliance remains committed to maintaining a clean and welcoming environment. The addition of a part-time litter control staff member has proven effective, and enhanced maintenance and supplemental clean-up services will continue. Landscaping and planter beautification also remain a priority to ensure a cohesive and attractive streetscape. These visual improvements directly support business retention and recruitment efforts by creating a vibrant, well-maintained environment that encourages occupancy, reduces vacancy, and strengthens overall investor confidence in the district. Specific allocations within this category are as follows: Hometown Heros/ Spring Banners $ 5,000.00 Design Improvements $ 5,000.00 Capital Expense & Signage $ 15,000.00 Façade Grant Program $ 20,000.00 Holiday Decorations $ 19,500.00 Landscaping/Streetscape $ 10,500.00 Litter Maintenance & Supplies $ 25,000.00 TOTAL Visual Improvement $100,000.00 In summary, the 2026 budget reflects a balanced and forward-looking approach to downtown management. Through thoughtful investment, strategic partnerships, and responsible fiscal oversight, the Downtown West Orange Alliance remains committed to strengthening the Main Street Corridor and enhancing its long-term economic revitalization. By combining local investment with external grant funding and maintaining rigorous financial standards, the Alliance is positioned to advance business growth, reduce vacancy, enhance the district’s visual appeal, and promote West Orange as a vibrant destination. The Board remains dedicated to evaluating every program and

sitioned to advance business growth, reduce vacancy, enhance the district’s visual appeal, and promote West Orange as a vibrant destination. The Board remains dedicated to evaluating every program and expenditure to ensure meaningful value for business and property owners while improving quality of life for the broader community we serve. 6